How to Use Short-Form Video in Digital Marketing

People's passion for captivating video content and the instant satisfaction that comes from short, fast material have led to the current rise in popularity of short-form video.

TikTok, for example, has roughly 2 billion monthly users (and counting), making it an ideal platform for marketers looking to engage and influence through video content.

Brands that want to be bold and exhibit personality while interacting with a younger audience are better off using short-form. If you want to create compelling and bold short-form videos that get results, you must carefully consider your plan and monitor your data.

So, how do you begin with your video strategy? Think about the 5 C's:

Commitment:

How much are you willing to commit to?  Be honest with yourself about how much work you can put into making and promoting your short videos.

 Creativity:

Where will you produce the ideas? You may be able to make perfectly appropriate videos yourself, or you may need to contract a creative agency. For some inspiration, see this creative checklist.

 Content:

Can you develop appropriate content for each platform? Determine which sorts of video work best on each platform (using your data) and fine-tune your video approach accordingly.

 Consistency:

At what rate can you show up? Establish a regular posting schedule and follow it. A content calendar will be beneficial.

Community:

Do you know how to communicate with your community on the platform? Videos posted on a platform where your target audience isn't even active are pointless. If you post, be sure to keep an eye on everything and interact.

Setting up your short-form videos to be successful

Create a plan for the content: To stay on top of your posts, use a content schedule. Set a pace that is manageable. And if you can, prepare your content beforehand. Find out what is effective: Find out what works and, more crucially, what doesn't for your social media marketing. You'll know how to accomplish your objectives more quickly if you comprehend the data.

In the end, it comes down to examining what contributed to the success of your short video. Was there a popular sound  you used? Was it the quality of the video? Was the setup for the shoot better? All that will help you determine if the video was successful. 

What are you waiting for? Contact The Wizard now and start your first short video!